This factor measures the extent to which your business can thrive without you. To be valuable to an acquirer, your business must be able to succeed and grow without you

This attribute measures both the extent to which your customers are satisfied and your ability to assess customer satisfaction in a consistent and rigorous way, which is very important to acquirers.

Warren Buffett is famous for investing in companies with a protective ‘moat’ around them. The deeper and wider the moat, the harder it is for competitors to compete.

One of the biggest factors in determining the value of your company is the extent to which an acquirer can see where your sales will come from in the future.

Your goal should be to create a business that accumulates cash as it grows. One way to do this is to create a positive cash-flow cycle by getting customers to pay you sooner 

A business´s sellability requires that the business not be overly reliant on any one customer, employee or supplier.

Acquirers typically pay the most for businesses with the potential to grow. In rare cases, an acquiring company may even buy a business that scores high on Growth Potential but low on other attributes

One of the eight factors that contribute to your company´s sellability is your financial performance. Specifically, the size of your turnover along with your past and expected profitability.