There are opportunities everywhere

For anyone in business, a little knowledge is a dangerous thing.  To thrive, what businesses need is a lot of knowledge.  That way everyone understands just which opportunities to go after (and why) and which to ignore.  Knowledge takes many forms, of course.

There are the external realities to grasp but also work that needs to go into understanding the business better to ensure it’s delivering just what customers need (and preferably that the competitors don’t).

• What is the big picture?
• Do you really know your market?
• Are you ready to look in the mirror?